this post was submitted on 25 Oct 2023
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TL:DR: they don‘t accept offsetting carbon emissions. By that logic, one watch has emitted between 7 and 12kg of CO2.
Note from my side: driving a combustion engine car emits between 100-200g per CO2 per km. So driving 70km in your car, will equal one Apple Watch.
So it is still quite impressive how low the value for the Apple Watch is, but it is not neutral.
I'm confused on what the EU is going for here. When I read "carbon neutral" I assume that means minimized emissions + carbon offsets.
I'm not sure if "zero carbon" is even a thing but it sounds like that is what EU wants "carbon neutral" to mean?
Carbon neutral has to mean carbon neutral, its rather easy. If you can't achieve that then you can't advertise with it.
Okay so does carbon neutral mean “produced without any carbon emissions”?
Yes
An impractical goal might as well be a fantasy.
That seems to be what the EU wants? At least that’s my understanding after all this back and forth 🤷♂️