this post was submitted on 13 Oct 2023
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Netflix to open branded retail stores for some reason (www.engadget.com)
submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world
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Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] SkepticalButOpenMinded@lemmy.ca 37 points 2 years ago (2 children)

I don’t get why this is so confusing. This is basically a rotating theme restaurant/theme shop. Disneyland, Universal Studios, the new Nintendo park, etc. aren’t really about the rides or food either. Will tourists buy Stranger Things tchotchkes and Bridgerton merch? Sure, we’re a hyper consumeristic society that loves pop culture doodads and experiences. I somehow get the feeling this will fail, Netflix’s brand has lost its luster recently, but I don’t think this idea is totally out there.

[–] Pxtl@lemmy.ca 14 points 2 years ago

I think the problem is the reporting: it says "retail stores" right in the headline. Which sounds insane.

"Netflix to open themed restaurants and gift-shops" sounds... well, still insane, but less-so.

[–] tacosanonymous@lemm.ee -1 points 2 years ago

I think that’s a fair assessment but that particular kind of retail is risky. Food, maybe.