this post was submitted on 10 Oct 2023
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Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard... (www.theverge.com)
submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world
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Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard...::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.

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[–] Iwasondigg@lemmy.one 153 points 2 years ago (43 children)

I don't understand the controversy really. A graphic designer at Disney used stock photography in their design of the poster, that's pretty normal and extremely common. It turns out that whoever uploaded that stock image to the service used AI to create it, but how is that Disney's fault? I don't get it.

[–] Zehzin@lemmy.world 57 points 2 years ago* (last edited 2 years ago) (27 children)

AI taking the job of someone else by stealing art aside,

According to Shutterstock’s contributor rules, AI-generated content is not permitted to be licensed on the platform unless it’s created using Shutterstock’s own AI-image generator tool.

The picture was not flagged as AI, so it was sold as real art against their TOS.

I don't think the artists or even the studio did this maliciously, but there needs to be discussion on how stock art should be vetted when used like this

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