this post was submitted on 04 Oct 2023
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Why do they insist on crunching their existing customers instead of attracting new customers?
I haven't looked into them, but I'd bet they're just in a both mature and oversaturated market. There's not much they can do to gain new people, everyone knows what Netflix is across all first world markets and a corpo won't care about the others.
Sure. I haven't paid for Netflix in my life (mid 30s male, American), and at this rate I don't see myself doing so. My wife and I plan to do a free trial and watch Castlevanias new series one of these weekends.
Basically. They’re becoming the Comcast of streaming. And Comcast isn’t exactly high on customer satisfaction.
People throw enshittification, but that ain’t it. They’re not screwing their investors. They just don’t have room to grow and need to reorg to survive.
I'm guessing Elon stealth-bought Netflix and is speedrunning company destruction again. It's the only thing I can think of that makes sense.
They dominated the market. Their model REQUIRES growth to continue for it to make sense (stock ponzi) so they need to find ways to promise profits to shareholders.
They can't easily attract new customers so instead they are obligated to squeeze existing customers.