this post was submitted on 02 Oct 2023
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Yes, obviously you should cut supply lines, duh. Why would you supply products to someone who isn't paying for them.
So what is burger king doing wrong here?"
Edit: At least 10 people didn't read the fucking article, BK did cut the supply line. This place is just like Reddit, all hurr durr without reading the article.
They are telling you, literally. They should revoke the branding licence, cut every supply lines, and sue them if they continue using the brand (as they would surely do if I just started to have a Burger King without a licence). They don't do these things. Which is wrong. And that's what they are doing wrong.
What imaginary supply line are you talking about? Do you think that any food there is not supplied locally? That they import paper wrappings with a logo from the US? Actually the ones probably importing their stuff are sitting in the US, even if it's just plastic trash from China.
It's a name. And if they got told not to use it anymore or they just don't pay anything anymore... what is supposed to happen? Someone goes to Russia and sues them there?
Burger King corporate supplies the wrappers, the branding, the marketing, and the damn product. These franchises don't "make" anything in house. They reheat par-cooked food that, in this case, BK corporate has delivered to them via truck. BK corporate has had over a year to cut that supply line. They own the branding, and therefore the wrappers.
By truck? From the US?