this post was submitted on 22 Jun 2023
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Spencer went out to say that they lost the most important generation to lose (XBOX One gen, not the current one. Corrected thanks to @Boldizzle ), and that they were going back to the drawing board to turn things around. They just hiked up the prices of Game Pass and the XBOX Series X. They also basically confirmed that there won't be any mid-gen "pro" model and that they expect the next gen to come in 2028. And now their plan to buy the industry is also failing.
So what's next? I doubt they have a queue of heavy hitting first party exclusives in the oven to maintain them until 2028. I'm almost certain that they expected to buy themselves some time by acquiring studios and turning their IPs into system-seller XBOX exclusives.
I'm not really sure what Xbox is thinking nowadays. Raising the Price of the Xbox AND Game Pass, when the PS5 is still kicking their ass. Buying out expensive game studios only to publish flops like Redfall. Now they're wasting time and money trying to get into a merger with Activision Blizzard, which has a good chance of failing, and they possibly could've spent that time and money doing something less controversial and more productive instead...
...at this point, I have to wonder if the Xbox brand has much of a future in the actual console space.