this post was submitted on 23 Sep 2023
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[–] Ghostalmedia@lemmy.world 5 points 2 years ago (1 children)

As someone from the UX side of the fence, I can assure you that there are a lot of legitimate convenience and or fraud protection reasons for why a company might store PII server side for the user’s convenience. Targeted marketing isn’t the only reason to store identifying information.

[–] towerful@programming.dev 18 points 2 years ago

Fraud prevention is a legitimate interest and does not need a consent request.
I'm pretty sure that is specifically called out in GDPR. Certainly ICO (UK) has loads of articles on it.

However legitimate interests are often difficult to demonstrate compliance, so it can be easier to rely on consent.