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Rare French W.
If you wish buy plant based "meat" you should be free to do that, but calling "steak" what clearly isn't is just trying to fool the customer into buying something they're probably not interested in purchasing.
It was definitely less confusing when vegetarian products always had green packaging, and meat did not. If manufacturers aren't going to be consistent in their colour-coding, then there needs to be more clarity on the language. I'm a vegetarian, and I regularly have to double check what I'm buying because I don't want meat, and when both are packaged in orange-and-white and both called exactly the same thing, with the plant-based one only having a smaller sub-title stating it's plant-based, that doesn't make my life any easier either.
Clear packaging and labelling benefits everybody here.
Eh I hadn't really considered the flip side but it makes sense, it's also a problem the other way around for vegetarian folks wanting to be able to spot vegetarian products at a first glance, yeah.