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Americans quit streaming services as cost of living continues to climb, report finds (www.independent.co.uk)

submitted 21 hours ago by MicroWave@lemmy.world to c/news@lemmy.world

113 comments fedilink hide all child comments

About 40% of Americans have cut back on streaming services in the last three months because of financial concerns, according to a recent report

Americans are quitting subscription streaming services in droves as the cost of living continues to climb, a recent report has found.

Streaming services such as Netflix and Hulu have become increasingly popular in recent years, but Deloitte’s 2026 Digital Media Trends report, released late last month, shows how Americans are getting frustrated over the cost to have their favorite movies and TV shows at the click of a button.

“As the cost of everyday essentials like food and housing remain high, many consumers are reevaluating their budgets and cutting back on nonessential expenditures,” Deloitte said in its survey results. “At the same time, prices for media and entertainment services continue to climb.”

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[–] djdarren@piefed.social 10 points 18 hours ago (2 children)

I've never really understood the mentality of businesses. They're losing customers, so they bump the price to compensate, therefore losing more customers.

I guess those that hang on end up making up for those they lose, and because all the other services are doing the same, they end up getting people who've jumped ship from another one and signed up at a good introductory cost.

But, like, just charge a bit less and have more customers.

[–] romanticremedy@lemmy.blahaj.zone 9 points 17 hours ago

You're thinking long term. Companies (esp public) only cares about the short term such as next quarter

[–] MalReynolds@slrpnk.net 4 points 16 hours ago

I’ve never really understood the mentality of businesses. They’re losing customers, so they bump the price to compensate, therefore losing more customers.

It's the mentality of CEOs, MBAs and Venture Investment, line must go up this quarter, nothing else matters, we'll be jumping out leaving suckers holding the bag before the business goes under. Scam culture, and it fucking works.

Long term strategy is dead (except for privately owned, see Valve), this is late stage capitalism baby, take what you can, give nothing back. Seems fair to do unto them.