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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
this post was submitted on 08 Apr 2026
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Grayjay
Edit: instead of making a snarky comment, I should probably do the right thing for fellow lemmings and explain:
I'm fucking old and I've seen this before. It's the same model as it was with TV and Cable. Air tv becomes so ad ridden than when Cable comes "ad free" we all start paying and switch over. A decade later the "base" cable TV plan is so ad ridden that they come up with "premium channels", so you sign up for that so you can watch a movie without 10 minute ad break in the middle or 4 minute ad breaks on series. Then channels start splitting into "base" and "premium" versions (e.g. Discovery or History). Base channel is now just RealityTV garbage.
I got fed up and started following creators on Google Video (then YouTube), Vimeo, listening to stuff on ShoutCast (that was winamp's podcast/radio thing). Then Netflix comes out, decent service. Every other media company wants a piece of the pie. Slowly but surely every decent movie/series on Netflix gets moved to their respective production company's service: disney, HBO, Paramount+... Netflix starts toying with ads, now disney...
Slowly YT starts adding ads on the sidebar, then in the lower third, then pre-rolls. Now there's "premium bitrate" behind a paywall. At some point I said "fuck it I'm not playing ball anymore". Why pay premium? it'll be the same as it's always been. Soon enough "premium" yt will be the only way to watch over 360p quality, they'll lower a bit the cost of YT Premium, ppl will jump in and down the road they'll add ads back.
I'd rather donate a buck to my favorite creators, it'll be 100x more income that whatever they'd get off my views.