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YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!
(www.androidauthority.com)
this post was submitted on 08 Apr 2026
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I accidentally found myself outside my ad blocking bubble the other day and looking at youtube. It immediately pissed me off to have to put up with.
ikr whenever I visit my elderly aunt, she has cable TV on. I timed it once and there's like 10 minutes of ads for every 20 minutes of content.
sounds about right. half hour tv shows last about 21 minutes. hour long ones last about 42. you used to get a little more time but there was like a minute or two of wiggle room each episode. hour longs used to last 52. writing for streaming is more fun because you get the flexibility you want, but people still expect 30/60 minute shows.