I'm completely speechless. This looks so terrible I thought it was a joke, but apparently Nvidia released these demos to impress people. DLSS 5 runs the entire game through an AI filter, making every character look like it's running through an ultra realistic beauty filter.
The photo above is used as the promo image for the official blog post by the way. It completely ignores artistic intent and makes Grace's face look "sexier" because apparently that's what realism looks like now.
I wouldn't be so baffled if this was some experimental setting they were testing, but they're advertising this as the next gen DLSS. As in, this is their image of what the future of gaming should be. A massive F U to every artist in the industry. Well done, Nvidia.
I wouldn't have called this generative AI, but Jensen did. Great for stills, uncanny valley for motions. People are claiming it generates completely new images, but in this instance it keeps the same geometry and texture and just processes motion and color vectors to create a hyper-rendered version of the characters.
Ignoring the obvious problems of the hardware it requires and supporting the AI bubble feeding monopoly that is NVIDIA, it is interesting technology that doesn't actually seem to act as a medium for IP theft, my beef with what I call AI slop. It might only be practically good for photo mode in games, but it will be interesting to see how it works out. It could kickstart interest in making Let's Play in a more Machinima style.
It invents light sources for objects that don't exist. This is generative.
My problems with AI, by the way, are faaar beyond IP theft.
It certainly is using generative AI methods given Jensen is calling it that. People have their own issues with things, but IP theft is the biggest for me given it shows the disturbing amount of leeway people developing have been given to break the law.