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‘Melania’ Could Lose Tens of Millions in Theaters, but Amazon’s Goal Wasn’t to Make Money (variety.com)

submitted 3 days ago by TheImpressiveX@piefed.social to c/movies@piefed.social

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[–] aramis87@fedia.io 1 points 3 days ago

Amazon paid a staggering $40 million to acquire “Melania” and a follow-up streaming docuseries. Then the company shelled out $35 million on the theatrical marketing spend

Bezos makes about 80 million per day; this is literally just a rounding error to him.