this post was submitted on 14 Feb 2026
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AssholeDesign
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This is a community for designs specifically crafted to make the experience worse for the user. This can be due to greed, apathy, laziness or just downright scumbaggery.
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E-commerce: follow DMMT/DMMW. Get the transaction completed in as few clicks as possible.
Under armour: write us a 250 word essay on why you want our shit!
Eh?
Don't Make Me Think / Work
e-commerce principles of least time, action and effort to purchase.
Every click or decision causes conversion attrition. Reducing the number of clicks and decisions noticeably reduces attrition.
I think it's https://en.wikipedia.org/wiki/Don%27t_Make_Me_Think