this post was submitted on 21 Aug 2023
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I see it in my wife too. The answer might be obvious, but why were the 90's so rough on girls?
Not OP but the 90s were about rail thin models and constantly being pushed products to lose weight and be "perfect". Clothes for larger sizes were harder to find as stores just didn't carry them and online ordering was in its infancy. Body positivity wasn't as much of a thing, if it existed at all.
The crazy thing is that a ton of men found the heroin sheik anorexic model thing totally gross. It seemed like media/corpos and women were in a feedback loop of profit/ self loathing that had next to nothing to do with what most people found attractive. Male portrayals during that age were equally gross, but even that seemed targeted at women. The corpo/male feedback loop was (and still is, to an extent) around embodiment and display of either quiet boy aesthetic or over the top and stereotypical masculinity. Seems like things are getting better but I’m sure my kid and her generation will suffer new variants of the same bullshit—maybe even more covertly through supposedly “independent” YouTubers etc.
That's modern fashion in a nutshell. They thrive by making women feel insecure about bullshit no real person cares about.
Like, fucking Dove had an ad campaign that promised to make your arm pits more attractive.