this post was submitted on 28 Jan 2026
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I'd argue that SEO was one of the biggests causes of search result degradation and consider any complaints coming from them as highly suspect due to conflicting interests. Eg, a change that makes it harder to game the search engine algorithms is good for searchers but bad for SEOs.
I hope the whole industry dies (or already is? I don't hear much about it these days lol). They are just marketers whose whole job is to get you to look at their shit instead of the most relevant results.
Yeah, search has degraded along with the Internet, you almost need an LLM now to filter out all the garbage hits. For a while, adding "reddit" to your search term was an OK high level filter to remove blogspam and e-commerce sites, but interacting with reddit is so annoying now that it's barely an option and many of the quality reddit posters have moved on while the state and corporate astroturfers are running the show. Never mind that the "reddit filter" also removed results from much better sources, like specialist forums.
Yeah, I think SEO is pretty much dead by now, and probably because web search as we knew it is kind of dead as well. You'll probably need to spend ad money if you want visibility. But I'm no expert on SEO and I could be wrong.