this post was submitted on 18 Jan 2026
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[–] Gsus4@mander.xyz 2 points 1 week ago (1 children)

Good stuff, use ad exposure against them, haha.

[–] biofaust@lemmy.world 3 points 1 week ago (1 children)

Here is the basic starting list:

  1. FIFA Partners (top-tier; cover FIFA competitions including FIFA World Cup 26™)
  • Visa

  • adidas

  • The Coca-Cola Company

  • Qatar Airways

  • Aramco

  • Hyundai & Kia

  • Lenovo

  1. FIFA World Cup 26™ Official Sponsors (tournament-specific “Official Sponsor” deals FIFA has announced)
  • Bank of America (Official Bank Sponsor)

  • Hisense (Official Sponsor)

  • Lay’s (Official Sponsor)

  • McDonald’s

  • Mengniu

  • Verizon (Official Telecommunication Services Sponsor)

  • AB InBev / Budweiser (official World Cup beer through 2026)

  • Unilever (FIFA partnership explicitly includes FIFA World Cup 2026)

  1. FIFA World Cup 26™ Official Supporters / Official Providers / Official Suppliers (as announced by FIFA)
  • Airbnb (Official Supporter for FIFA World Cup 26™ in North America)

  • The Home Depot (Official Home Improvement Retail Supporter in North America)

  • Diageo (Official Spirits Supporter in North, Central and South America)

  • Rock-it Cargo (Official Logistics Provider; also noted as a Tournament Supporter)

  • Valvoline Global (Official Supporter)

  • On Location (Official Hospitality Provider)

  • American Airlines (Official North American Airline Supplier)

[–] Gsus4@mander.xyz 3 points 1 week ago* (last edited 1 week ago) (1 children)

Yeah, most of those are easy to avoid. Unilever is harder.

[–] biofaust@lemmy.world 2 points 1 week ago (1 children)

Coke is bigger than most think, though.

[–] FreshParsnip@lemmy.ca 2 points 1 week ago

I prefer Pepsi anyway