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You’re right. Back in the day, brands could endure. Nowadays, we can see through them, and people aren’t brand-loyal like we used to be.
If corporations want to be people, we can treat them as people. And when they show us their cowardice in the face of fascism, we can ostracise them just like we do that intolerable uncle.
People are extremely brand loyal nowadays and I'd even argue it's the worst it's been in recent history. Just look how addicted people are to the MAGA cult identity and Elon Musk's products and branding.
Your comment prompted me to look this up and, yeah, people aren’t really brand loyal anymore.
Perhaps it’s an age thing? When I was younger, nearly everything we used was tied tightly to a brand, and I can’t tell you how many jingles I’ll never forget. Now there are a few very strong brands, but otherwise people shop around more and are swayed more by reviews and influencers than because ‘it’s the best part of waking up’.
This is a Forbes contributor article. You've functionally linked to a blog post.
Unrelated side note.....why is it always the uncle thats used as the personification of the asshole in the family???
I'm an uncle. I don't get drunk and ruin thanksgiving. I don't molest my niece. I don't berate people into listening to alex jones podcasts.
But it's always the uncle used in those descriptions. Maybe we should start admitting that sisters, and brothers, and moms, and dads, and even cats can be the asshole of the family! Not saying uncles can't be....just why is it ALWAYS uncles???
Uncles: Close enough to be an obligation invite, distant enough that they aren't around and doing that stuff all the time. Perfect scapegoat.
Have you considered you might be able to get away with a bit of dastardliness given the stereotype?
Knick an extra slice of pie at Thanksgiving; get your niece an exciting gift that outshines all the rest; start your own podcast about the different bowling alley oiling techniques and berate your family to be on an episode!
Embrace your inner uncle - in moderation.