"It didn’t go unnoticed in Frankfurt that Visa and Mastercard suspended operations in Russia in March 2022 after the invasion of Ukraine……Thirteen of the 20 countries in the euro have no domestic card scheme. You use an international operator, or you pay in cash."
It hasn't gone unnoticed that the US is threatening to invade an EU country's (Denmark) territory, either. Would a future President Trump or President Vance threaten to shut down European financial infrastructure if it opposes an annexation of Greenland? Who knows, but better to take away that opportunity for leverage.
The plan is that you can link it to your bank account or open a special account at post offices throughout the EU. There will be phone apps for payments and digital Euro debit cards. Visa/Mastercard & Apple/Google Pay typically charge 3% fees; the digital Euro will have none. That will ensure it is speedily adopted by retailers and quickly supplants the US providers. Also worth noting its technology will be 100% European only, leaving zero vulnerability/leverage to non-Europeans.
Digital euro: what it is and how we will use the new form of cash - The European Central Bank is determined to break the US grip on card payments
I mean, it's gonna ultimately have to work everywhere
People don't like having cards they can't use when they travel
It's not gonna happen right away, but I don't see how it doesn't end up that way
Edit: although reading more it might not be equivalent to the existing kinds of cards as it seems to be a debit only provision (i.e. potentially lacking a lot of the protection you get from using a credit card as your main purchasing card). Will be interesting to see how this evolves
It's DoA unless the EU mandates or coerces end users. There is absolutely zero incentive for anyone but the merchants as far as I can tell.
No fees is a great incentive
Yeah, for the merchants. If you were about to pay for €200 of groceries and had this card and a Visa card that gave 3% back, which would you choose to use.
Some people have preferences based on morality and values rather than a pittance of insultingly low rewards.
Yep, with you there but people are people. They will see those rewards and go for it. It is the same reason why the JC Penny campaign to remove flashy sales and discounts and just price items lower failed.
So merchants counter by the EU card getting a 4% discount over credit just like many do these days for cash. It’s easy to beat the rewards rate.
Merchants and banks, and you bank may very well incentivise you