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A particularly egregious example is TicTacs, which are labeled as having 0 calories despite being almost pure sugar. The practice is also very common with alternative sweeteners, which have fewer calories than regular sugar but far from 0.
"Up to" in terms of anything. Up to inherently also contains zero.
In regards to free, I've found that a general rule of thumb is that the larger, the bolder, the more differently colored, the more drop shadows added, the shinier, or the more 3D looking the word "free" is, the less free it will actually turn out to be.
I feel exactly the same way about “a fraction of” especially when it’s “a fraction of the price”, because 99/100 is a fraction, as is 100/100.
The "zero calories" is a US thing, in the EU manufacturers are required to show nutrition per 100g. They can add percentages and serving sizes if they want, but per 100g or 100ml is required, so you can calculate your own serving sizes easily.
You haven't met the average American have you?
For example, take a look at the "Serving size" of some cooking spray. 1/3 of a second of spray means 0.25g... So everything is zeroed out in the Nutrition facts.
Tap for image
Fascinating! I had never heard of this thing before, but Wikipedia has now educated me:
https://en.wikipedia.org/wiki/Cooking_spray
Oh, yeah. I totally forgot about serving size chicanery.
I made some chili verde chicken, just chicken and sauce in the slow cooker and served over rice. When I tried it, it was super salty. So I go check the bottle, 85mg sodium per serving. But a 350ml bottle had over 50 servings!
I think "natural" was determined in court to hold jo required quality, or be free from artificial, man-made or modified elements. So wholly opposite the standard meaning of the word.
They always come for language first.
"Because while the truncheon may be used in lieu of conversation, words will always retain their power. Words offer the means to meaning, and for those who will listen, the enunciation of truth."