this post was submitted on 13 Dec 2025
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A Boring Dystopia
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That's kind of amazing that this ad campaign got off the ground.
Someone in marketing had to have that idea (it's an apple for the teacher, right? So we tie it to a show about a school, see?), then sell it through the entire corporate chain for approval from the top. Then someone in graphics had to design the prototype sticker. Then someone in sales had to identify who to sell it to, make the pitch, and close the deal.
So how much new viewership can ABC hope to get from this? How much money does the apple distributor get for this? The answer to both gas to be "Not much." It seems like a lot of effort for not a lot of gain for anyone involved, except maybe the sale guy who gets a nice commission.
It just occurred to me that I probably have it backwards. ABC thought of the apple tie-in for their popular school show, and pitched apple companies until one agreed.
Welcome to my thought process.