this post was submitted on 12 Dec 2025
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[–] CharlesDarwin@lemmy.world 26 points 2 days ago (4 children)

PepsiCo said it also plans to accelerate the introduction of new offerings with simpler and more functional ingredients, including Doritos Protein

Oh, FFS, this shit again. Holy shit I am so tired of the obsession with protein. You'd think there was some kind of shortage or that this was a miracle macronutrient.

Protein is now like Idiocracy's electrolytes.

It was already crazy stupid having conversations about things like vegetarianism prior to all this dumb marketing (and never mind the fad diets like keto and carnivore and paleo and ancestral, JFC), but now it's like you have all that background noise to deal with when the topic of being a vegetarian comes up - "do you supplement with PROTEIN? You don't? How are you even alive?"

/facepalm

[–] dogslayeggs@lemmy.world 13 points 2 days ago (2 children)

My answer every time that came up, which is about once a week, is protein is in nearly everything you eat. Peanut butter, bread, rice, oats, eggs, ice cream, pizza, beans, etc. Also, humans don't need nearly as much protein as people think, unless they are athletes or have a dietary condition. Most Americans eat far more protein than they need.

[–] CharlesDarwin@lemmy.world 7 points 2 days ago

Yes. Yes to all of this. The silly bro science from gym rat types has infected a lot of the public mind, that's for sure...

Another corollary to this is the one people use is that "but I'm an athlete". LOL, no. Just because you have a gym membership and go for a bi-yearly jog does not make one an athlete. People seem to have severely perverted that term for one, and secondly, except for the very most extreme of athletes, the protein in the typical diet (omnivore or otherwise) is probably more than sufficient.

But yeah, if someone has done even one pushup in the past year they think they have to maximize their protein intake to keep their muscle gains, bro!

[–] captainlezbian@lemmy.world 3 points 1 day ago

People do farm labor by hand on a diet of mostly white rice! Sure that isn't the best diet, but you're fine

[–] ryathal@sh.itjust.works 11 points 2 days ago (1 children)

It makes sense when you realize people are dumb. They can charge 50% more for all product that is almost identical with half a cent of protein powder mixed in per bag.

[–] CharlesDarwin@lemmy.world 3 points 2 days ago (1 children)

Oh yes. The marketing people have hit the absolute jackpot on the protein myth, that's for sure.

I'm just surprised that Tyson or others have not started selling specially-branded chicken breasts (with EXTRA PROTEIN!) for all the gym bros that throw back lots of chicken breasts as-is. I haven't actually looked, maybe they are already doing that.

I remember having a bit of chuckle over the "protein bars" in the 90s and instead of laughing, maybe I should have started my own version of these ~~candy bars~~ protein bars to sell to ~~marks~~ consumers.

[–] ryathal@sh.itjust.works 4 points 1 day ago (1 children)

The best grift was Cheerios protein that just upped the serving size by 50%.

[–] CharlesDarwin@lemmy.world 2 points 1 day ago

Wow, that's a wild grift. People are so gullible. I have no idea when and how the protein thing started, but it seems to somehow be getting even stupider.

[–] SkaveRat@discuss.tchncs.de 2 points 1 day ago

Time for some HDP

[–] captainlezbian@lemmy.world 1 points 1 day ago (1 children)

Yeah the protein thing is wild as a pescatarian who only treats fish as a treat. Beans are great for protein as are mushrooms and you honestly don't need that much. I'd also be worried about having too much given that serious overdose of protein contributes to kidney stone risk.

I remember the tail end of the Atkins craze and don't understand the modern protein thing. Eat a balanced diet, and remember that veggies are very good for you.

[–] CharlesDarwin@lemmy.world 1 points 1 day ago (1 children)

Prior to becoming vegetarian, I remember reading a book meant to be paired with Bowflex, but it could be really applied to any general weight training program. He apparently was a body builder while going to school and thought he had to take lots of protein powder. One of his professors challenged him to measure the protein in his urine, IIRC. He was surprised that he was basically pissing lots of money away. The author obviously had a pragmatic counter to all the protein hysteria that was prevalent even back then.

Also, as you point out - the kidney stone risk.

Oh, and the Atkins thing, LOL. I remember that, too. I've often wondered if the manner of his death resulted in not hearing much about it for a while, and then, what seemed like an Atkins remix - the Paleo diet started to become the next fad.

I cannot tell you how many people I knew on the "paleo" diet were gobbling bacon like no one's business, telling me it was way "healthier" than eating "rabbit food". Never mind that even according to the supposed diet, bacon is not on the list, LOL. I saw the same thing on Atkins, though I think bacon was on the list of things that were okay to eat. Honestly, I just think some people want a permission structure to eat food that is so very obviously horrible for you. I mean, bacon? Healthy? It doesn't even pass the laugh test.

I guess the thing about these fad diets is this, and of course it's anecdotal, but I cannot name one single person that has been on one of these things for decades. Paleo, keto, Atkins, carnivore (lol), etc...I don't know anyone that did it for more than 6 months to maybe a year. There are peopleI know personally that have been vegans or vegetarians for decades. Large studies can be done on groups like Seventh Day Adventists, large populations in India, etc...I don't know of any such thing for these fads...

[–] Rcklsabndn@sh.itjust.works 2 points 1 day ago

Reminding me of my ex that lost 20 pounds eating lettuce wrapped bacon cheeseburgers from Wendy's and sugar free candy then gained 50 pounds on the rebound.