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Requiring the company to do more than provide short term stock growth. Generally they want the company to behave somewhat responsibly or ethically. A desire to not simply maximize profits. They have to have a big chunk of stock or proxy votes since the only way they can influence the company is by removing or adding board members.
Not always, though. A lot of activist shareholders are just looking to maximize the return they get on their investment.
One recent example is an activist shareholder group that is trying to push game publisher Square Enix to focus more on maximizing profits by playing it safer and stop spending money on so many projects.
https://www.pcgamer.com/gaming-industry/square-enix-hit-with-a-brutal-100-slide-presentation-from-one-of-its-shareholders-about-alleged-mismanagement-other-shareholders-asked-to-pitch-in-with-frank-views/