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the fuck's an "activist investor"? No, I read the article and clicked the link, it's some "activist investment company", which still leaves the question open. Maybe I should ask "What the fuck is activist investing"?
When the solution to the problems are 'low prices sell more product' and literally every company seems to be ignoring that, maybe this is the way to finally get things moving in the right direction.
Its not that simple. Selling more product at a lower price may not result in higher profits. These companies generally don't care about sales as much as they do profits. Selling 10x the amount of product, but at break-even or a loss would be worse to the company than it is now with their declining sales. PepsiCo's problem as I see it, is PepsiCo makes only a few products (some of their minor food brands) that would actually be a necessary purchase to live. Everything else they make is a luxury that people can skip if they can't afford it.
Everyone is getting squeezed with rising costs in housing, transportation, actual food, and medical care costs that can't be skipped, so it is PepsiCo products (and brands like them) are the first things we cut out.
Requiring the company to do more than provide short term stock growth. Generally they want the company to behave somewhat responsibly or ethically. A desire to not simply maximize profits. They have to have a big chunk of stock or proxy votes since the only way they can influence the company is by removing or adding board members.
Investment group buys a significant portion of stock (large enough to sway shareholder voting), then they demand changes in the company with the threat of ousting the current executives/board via their voting power. Their goal is to make the stock valuation go up, then sell off the stock for profit.
I mean, the name should make it self-explanatory, but here, I googled it for you: https://www.investopedia.com/terms/s/shareholderactivist.asp
Do you know what the word "activist" means? Do you know what the word "investor" means? Put the two together and you have your answer. This isn't rocket science.