this post was submitted on 11 Dec 2025
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People are debating the little guy vs the big guy, but it's a problem when you name your company after yourself, and you share that name with a giant established brand. If you call your rubber stamp shop Armani, in Italy no less, you should expect confusion. Big companies don't like confusion, and will pay to avoid it.
The company was actually called Timbrificio Luca Armani, it was just the domain being armani.it