this post was submitted on 09 Nov 2025
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The best selling comic book of all time was X-Men #1. No it's not the first X-Men comic from the 1970s, it was a comic Marvel released in the 90s. The collectors all bought it because it was a #1 thinking it would be worth a lot of money some day. And this is exactly why Marvel did this.
Right now there's probably at least a million copies of that comic preserved in mint condition by collectors. It's worth about what they paid for it in the 90s... because there's so many out there.
The 90's were a golden age for companies to trick people into thinking they were going to get rich someday. It had to do with the rising popularity of shows like Antique Roadshow and the expanding reach of media and stories about old comics and paintings being discovered in yard sales and auctioned for tens of thousands or millions of dollars.
I still have boxes and boxes of "first issues" with die-cut, holographic covers and other stupid gimmicks. I already dumped my old collection of trading cards and action figures all trying to cash in, I'll probably have a big free box of comics and donate or burn anything leftover.