this post was submitted on 03 Nov 2025
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Apple
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Lol. This is a very AI-era Apple type of marketing fuck up.
Of course they’d rather not say they’re using a competitor’s superior model. Who would? But by attempting to conceal it they’re setting themselves up for yet another PR snafu undermining their expensive privacy brand.
Yes, model runs on Apple servers, Google doesn’t get the data, I understand. But “secretly using Google” will be the word on the street, especially considering most other big name products that paper over Gemini use the API directly. It’s also real hard to reverse an easy idea like that with the requisite subtleties about what a “model” is, where it’s hosted, how it “integrates” with “on-device inference” to maintain “E2EE,” blah blah.
So the story will just be “hey Siri” = “hey Google,” the primary antagonist they declared themselves an alternative to. And all that BS because they couldn’t just admit that their in-house software still sucked so they opted to buy someone else’s. /eyeroll