Political humor

They're not saying fascism isn't bad, they're saying that any group can call themselves whatever they want; the name itself means literally nothing, and so shouldn't be the foundation of any argument about why opposing it is bad.

In other words, 'they're fascist because they're against the group that calls themselves anti-fascist' is a moronic argument, and should be replaced with the more direct, and more accurate, 'they're fascist because they do XYZ fascist acts'. Forget the name, focus on the acts.

After all, you understand that opposing someone who self-labels as "pro-life" doesn't make you "anti-life", right?

The label could be accurate, or could be inaccurate, but the bottom line is that the name does not define the group, and every group that names itself is going to choose a name that makes them look/sound like the good guys—both benevolent and malevolent groups.