this post was submitted on 02 Nov 2025
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How is it free? Data mining for AI?
They have a pro version that adds AI features, no idea the pricing yet though. People are also speculating that it's also an ad for the parent company's product Canva. And then the final guess is the standard enshittification where they try to corner the market by being unreasonably cheap for a while.
The aricle says the AI stuff is tied to Canva's Premium subscription, which is 120 USD/year:
They don’t do data mining, they’re using it as an upsell to canva
You need a canva account and AI features are (expensive) subscription locked.
I expect the core app to stagnate after this and AI features to get all the attention.
The business model is hoping that non-professional users will sign up for canva subscriptions in order to take advantage of the AI features. There's zillions of users like that—far more than the number of professional graphic artists that would pay for this software.
And that's fine with me. The key is that Canva understands the difference and give us control on how professionals use the software.