Fediverse memes

Masonry was the prototype for such movements. Historians have it emerging from stonemasons’ guilds accepting (and becoming fashionable to) aristocratic/bourgeois patrons in the 17th century, and then riding a number of historical waves (enlightenment-era coffee-house culture, the rise of nationalism in the romantic era in Europe, Napoleon, the British Empire, and so on). Others drew on it. The Bavarian Illuminati were probably the best known, but by no means only, esoteric secret society modelled on Masonry. In the other direction, Rotary was essentially Masonry without the woo. Various nationalist, royalist and sectarian secret societies (like the Carbonari in Italy and unionists in Northern Ireland) modelled themselves on Masonry, and Cuba is the only Communist country to not ban Freemasonry because a lot of the revolutionaries there were Masons. So yes, Freemasonry was more of a moment than a coherent thing.