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Signal president Meredith Whittaker says they had no choice but to use AWS, and that's a problem
(www.theregister.com)
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We already have smaller competing companies. If you read the article you see that Signal says that only a global company with its globally-integrated services can support the Signal application because of its requirements.
I'm not quite sure where you're going here. Its not just a problem of different interfaces. The Signal app cites the need for global endpoints with low latency and a consistent platform for deployment of services including resiliency. You're not going to get that spreading your app over 20 different providers. Its even difficult for a single provider, which the most recent AWS outage proves.