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Images Suggest Some iPhone 15 Models Could Feature Thunderbolt Data Transfer Speeds
(www.macrumors.com)
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One off the cuff and kinda cynical guess I could make would be that Apple has a monopoly on Airdrop which further reinforces the everything-works-better-in-the-ecosystem thing they seem keen to defend.
Last time I checked it was a decent bit more convoluted to quickly wirelessly send files back and forth from a PC to an iPhone whereas it's real easy with a Mac.