this post was submitted on 21 Oct 2025
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They aren't involved in canon setting, at least yet. But there was a period of "hat set" in-universe sets when quality of art and lore of main sets dropped. Although last few were very decent.
Yes, they aren't just reprints under new names now. They are full sets of some IP without in-universe cards to match them. They are cards that likely won't be reprinted ever (because due to IP they don't even own them, can't reprint on-whim). Which means those "The One Ring" and the likes are only gonna grow in price. Heck, even playable commons like "Loriel Revealed".
They also aren't owning rights for digital distribution on some of those IP even and in Magic Arena those cards are replaced with something else in-universe-ish which doesn't exist in paper.
Yuck, just what Magic needs, more mechanically unique limited release cards.
And if they can make "lore friendly" versions for digital, just publicly commit to releasing those some number of months/years after the tie in set. Make it part of the contract when initially making the tie in. This shouldn't be difficult.