this post was submitted on 15 Oct 2025
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Trans Memes
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False, the name is Lego or LEGO. The ® just tells you that "LEGO" is a registered trademark.
If you want to best me at pedantry, you have to try harder ... and being right would also help you.
Why are people having such difficulty respecting an entity's chosen name?
Because I could not care less about somehow offending or disrespecting a fucking corporation.
That's because you're not Danish. Lego may be a just another faceless corporation to you, but for us it's part of our identity. The name was chosen by one man, for his wooden toy business, and the company is still owned by his descendant. I've lost count of the number of times I've visited Legoland and I've known people in multiple departments of the company. Same goes for a lot of Danes, if they haven't worked there themselves.
So it's not disrespecting some corporation, it's disrespecting a bunch of Danes as well.
What I'm curious about is why you feel so strongly about this. I've tried hard to be nothing but courteous, while not backing down, and you decide that not only do you need to tell me you don't care, you need to cuss as well. I get a sense that you do care, I mean, why else respond so forcefully? Are you OK friend?
Is anybody fucking ok right now?
I say Lego, generally, but I think it's silly to care that much, especially when it's about a corporation. One of the main things shamelessly ruining our planet at the moment.
Nope
I know it seems silly, I might even agree that it is. But as I mentioned, Lego is so ingrained in my identity as a Dane that I can't not speak out. Why keep going then? The noble answer would be that people shouldn't be able to win arguments by just turning up the aggressiveness. But in reality I'm procrastinating something else.
If you truly believe that every corporation is evil and is ruining the planet, then fight back. And I don't mean by misusing a name, I mean pitchforks and guillotines. Rise up and seize the means of production... In the meantime please leave the essential part of my childhood that is Lego alone.
You mean Legos?
Lol sorry, I had to.
FTFY
No, sorry, a search for Lego in the Danish business registry will show you that the ® isn't part of the name https://datacvr.virk.dk/soegeresultater?fritekst=lego&sideIndex=0&enhedstype=virksomhed&size=10
A single entry includes (r) and it's an independent third party.
I don't know what to tell ya, bucko
Nice, now do a refresh and another screenshot before editing the page