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So it's not that the consumer is stupid, it's that marketing is desperate to find another way to explain that no one can afford $8 for a bag of shitty chips?
$1 per chip and a bag of starchy air!
Utz is far superior in flavor and pricing. I buy a fair amount of snacks (I leave them by the front door with drinks for the delivery people), and I can buy a 60 ct. box of 1oz. chip bags for $15 or a 40 ct. of the same size from Lays for $25.
The only chips anyone needs is Good's.
Good's is alright if you can find a bag that hasn't sat on the shelf for too long. I'd rank it the same as Snyder's of Berlin or Mister Bee. A regional hit propped up by homers.
I get my funyon fix at the Asian market now. Dragonfly has been doing spices for centuries and their onion ring chips taste like the east india trading company would invade their factory.
Utz are okay and better than lays, but they are still pretty shitty chips
Boulder Chips are way better, actual high quality chips (not fried slices of air), and a party sized bag is like $4. Lays charges for the name and sells shitty chips. Utz charges for the chips but still sells shitty chips. Its hard to find a decent brand of quality chips, but there are some out there
Boulder Canyon is owned by Utz.