United Kingdom
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It's a good change. What would be even better is promoting 2 for 1 deals on fruit, veg, nuts, seeds, pulses and grains. Arguably meat too, though with the environmental impact of the industry that's harder to justify
So if I want one lettuce which only has a short shelf life, but there is a buy one get one free deal, I'd be stupid not to pick up two. Because I can only eat one lettuce before it goes bad, the second lettuce will be binned before its even started. All buy one get one free deals should be banned - if you want us to buy more of a product, halve the price!
Fwiw, lettuces will stay fresher longer by wrapping in a paper towel and then foil, rather than plastic.
You would be stupid to pick up two if you knew you were going to throw one away. Food waste is not a good thing.
But - as odd as this might seem - you could offer the second lettuce to someone else. Either someone else leaving the store, a friend/neighbor or work colleague. Yes I know it's unusual to stand up in the office and say "does anyone want a free lettuce?" but it's not only harmless, its positive!