this post was submitted on 30 Sep 2025
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EA's new owners are making "a huge bet" on generative AI cost-cutting to help repay a $20 billion loan, claims report (www.rockpapershotgun.com)
submitted 1 day ago by bytesonbike@discuss.online to c/games@sh.itjust.works
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The buyers are committing $36 billion of their own equity (briefly and inexpertly, "equity" is the value of your assets after you deduct anything you owe), including the value of the PIF's existing investments in EA. They're making up the rest of the total thanks to a $20 billion loan from JPMorgan Chase Bank. How will they manage that massive debt? According to the Financial Times, who cite unnamed insiders, they're gambling on the deployment of generative AI tools as a gigantic cost-saving measure.

"The investors are betting that AI-based cost cuts will significantly boost EA's profits in the coming years, people involved in the transaction told the Financial Times," the paper wrote (paywall) in their own coverage of the story. The FT elsewhere commented that the acquisition "is a huge bet that artificial intelligence can significantly cut EA's operating costs, allowing the equity consortium to manage a large debt load on a company that historically carried limited net debt."

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[โ€“] CyberSeeker@discuss.tchncs.de 5 points 1 day ago* (last edited 1 day ago) (1 children)

Vibe coding is one thing, but I am curious about the state of using of AI tools to reduce the cost of generating 3D assets, animations, and textures. I assume they are introducing this into Ignite and their other build tools, for more rapid prototyping if nothing else.

[โ€“] Hackworth@sh.itjust.works 4 points 21 hours ago

For 3D model generation, I've played with Hunyuan3D, Tripo and Trellis. The models they make are impressive, but not production-usable. You'll spend enough time cleaning them up that you may as well make them the old fashioned way.

Most of the benefits of generative image models are already baked into Photoshop. While helpful, not something that's going to give them a competitive advantage.