this post was submitted on 19 Sep 2025
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I just had this funny thought— so boomers adopted and settled into Facebook after millennials made it popular. And then everyone except for boomers stopped actively using it. It’s kind of their “retirement social media platform.”
Now you have TikTok, which the millennials flocked to after GenZ popularized it. Does this mean after Gen Z flees the platform that it’s just going to be the Facebook equivalent for millennials?
Unlikely. Millennials are internet-native, more savvy than Gen Z if anything. They grew up with more platform changes. I think the next big divide like that is more likely when the next big medium shift happens (maybe AR?) and both millennials and Gen Z don’t jump on the train.
I dunno.. I'm a millennial and no one I know uses TikTok, they all use Instagram.Anecdotal, sure, but still.
I'd say the biggest difference is that Millennials tend to be more aware that Boomers of who else is actually using the platform and why, and to have/acquire knowledge about other platforms and transition to something new.