this post was submitted on 14 Sep 2025
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During the previous round of shirkflation I warned people about knowing what year a recipe was from because "a can" means something different in 2004 than in 2010. And now it means something different again in 2025.

Now boxes are getting the shrink treatment too.

cross-posted from: https://lemmy.bestiver.se/post/618032

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[–] Fiivemacs@lemmy.ca 130 points 2 days ago (4 children)

using measurements like 'a can' is just a bad idea anyways..

[–] Semi_Hemi_Demigod@lemmy.world 81 points 2 days ago (1 children)

While this is true, Betty Crocker is shooting themselves in the foot with this.

Back in the day having a recipe for a specific box made cooking easier and locked people into one brand of ingredients.

This move is undoing a lot of the marketing they did back in the 40s and 50s

[–] OrteilGenou@lemmy.world 31 points 2 days ago

Yeah they're really burning that 1940s marketing asset

[–] aeronmelon@lemmy.world 26 points 2 days ago (1 children)

It’s American by nature.

“It’s 1950 and a can is a can is a can, everyone knows how big a can is. And it will never change!”

[–] Capricorn_Geriatric@lemmy.world 3 points 1 day ago (1 children)

No.

You need to think in a Truman-Eisenhower can, a Reagan can, a Bush can and an Obama can just as you do about dollars for pretty much every year on record.

Now, I wonder: How many 1979 dollars in a 1990 box of Kellogs?

[–] ultrafastsloth@lemmy.world 4 points 1 day ago

Oooh, that’s what Obama meant by “yes we can”

[–] captain_aggravated@sh.itjust.works 3 points 1 day ago (2 children)

Which is why a lot of recipes will say "One 14 oz can of..."

[–] FauxPseudo@lemmy.world 3 points 1 day ago

But they didn't start saying that until 2008.

[–] Fiivemacs@lemmy.ca 2 points 1 day ago

as they should

[–] SocialMediaRefugee@lemmy.world 9 points 2 days ago* (last edited 2 days ago) (1 children)

I had a chicken casserole recipe and it called for "a can of cream of chicken soup". Ok, this soup comes in the normal, single serving size and the jumbo "cooking for a family" size. It made the recipe unusable.

[–] kreskin@lemmy.world 18 points 2 days ago

anything that calls for a can of cream of chicken soup was going to end up the same way regardless.