this post was submitted on 12 Sep 2025
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Looking at it from a perspective other than "Windows shit, use Linux", MS' biggest issue here is that the vast majority have no compelling reason to upgrade. Currently.
To the average punter, W11 offers nothing that W10 doesn't already have. There's no new technologies that they care about, no new tentpole software that they're dying to try. Nothing. It has copilot running rampant through it, but most people don't know what that is or don't give a shit.
Give Apple their due, when they announce an OS update, they focus hard on the ways it improves over the current offering. Ways it can interact with your other devices, for example. Or even just a whole new design.
But MS advertise nothing beyond "This is new, come get it!", then wonder why no one cares.
The biggest problem Microsoft has is that the biggest selling feature of Windows is its ability to be backwards compatible and run on older hardware. The fact that a good number of PCs that aren’t even 10 years old can’t even run it is the issue. Also, MacOS names for each update are unique and interesting. Windows 11 is a very uncreative name which has always been a problem with Microsoft; example: Xbox One…
A lot of people are also questioning why they even have a home PC now. Their Win 10 machine is "out of date" and they need to replace it or else, but their cell phone now does much of what their PC did. Instead of installing Linux and learning a whole new OS, they just cut out their PC and just use their phone.
There's an entire generation that has never owned or used a "PC".
They use a phone at home. Maybe a tablet for "big screen things" and that's it.
A lot of them even work off of mobile devices these days.