this post was submitted on 08 Sep 2025
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You know they do this on purpose, and you just showed exactly why it works. They make the design controversial so people talk and argue about it. They thank you for the free advertising.
That's literally Jaguar's business approach now.
https://www.youtube.com/watch?v=QzGlTULmheI
I'm not sure others are necessarily doing that on purpose yet, but you are not a conspiracist here, lol.
Jaguar had no choice. I was working for one of their suppliers until a couple of years ago and their sales figures were not good. Nobody was buying their saloon cars anymore, and their SUVs were selling well but were essentially eating into Land Rover's market share, so they had to do something different. It is easier to sell low numbers of outrageously expensive cars than to mass produce cheaper ones so that's what they're gonna do.
That makes sense, but is weird to me, as their smallest sedan was really good. And cheap, compared to BMW and Mercedes! The others were too.
It feels like a reputation/trendiness problem. And that doesn’t exactly bode well for the outrageously expensive car market.
BMW has stated this is their plan. https://www.forbes.com/sites/michaeltaylor/2022/10/27/controversial-bmw-design-is-punking-you-and-wont-stop-ceo-says/
I assume anyone with one of those BMWs with the giant grilles is a psychopath.
Sure buddy, I'm sure someone's gonna look a this lemmy post and jump straight to the dealership and buy the car just to spite me.
Also:
The point of advertising is to keep your brand in the public conversation. Whether that conversation is in favour of your brand or not is secondary at best. First and foremost you want people to know about your brand.