this post was submitted on 05 Sep 2025
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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership (www.sportskeeda.com)
submitted 3 days ago* (last edited 3 days ago) by mesamunefire@piefed.social to c/technology@lemmy.world
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] voluble@lemmy.ca 3 points 1 day ago

Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.

True, but consider that Google, Alphabet, whatever, is fundamentally an information broker. All of their services and technologies are simply a means to that end. They have no incentive to go big tent if it means sacrificing their ability to harvest data on individuals and groups.