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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
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this post was submitted on 05 Sep 2025
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What I've noticed is YouTube recommending me more obscure videos, from very small creators.
I very much appreciate whatever they're doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.
Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
I've connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I've been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn't even exist in any practical way).
Unfortunately, most of those so called "small channels" are actually bots using AI content farm.
YouTube should have a way to filter out certain content.
Like sub 1000 subscriber Chanel's, 1000-10,000 channels, >10,000 etc
Sometimes you just don't want to watch the big time YouTubers.
What we, as users, desere is transparency in the algorithm and significant input into how it works for us. Do you like big channels, small channels? etc. The problem is when people opt-out of sponsored content, but also refuse to pay. Transparency in the cost of delivery of service and the income from advertising would help there too, except if the service provider is wanting obscene profits.
"if"
greed is the fundamental premise of capitalism, the primary psychological mechanism exploited to perpetuate its existence.
And with transparency greed loses some of its advantage, we should be eroding those advantages any way we can...
I'm mixed on this. If the algorithm is known, big channels would just game it. They still will figure it out now and game, but it might take a bit longer. Just like these days most of timef the top 20 results with Google are completely useless nowadays because it's either AI slop or pure marketing.
This is where personalization comes in, if everybody can tune the algorithm to their liking with sufficient individuality, then algorithm gamers have a much more diffuse target. Also, if you're getting targeted by abusers you don't want to see, you can already filter that to some degree but it should be made even easier to "turn down the volume" on abusive groups. Abusive being in the opinion of the abused.
I only get these types of videos in shorts. In all the other stuff is like "we see you watched one video on this topic so here is 400 more"