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They're doing this JUST to raise attention and get media coverage, as a dying brand that nobody cared about.
There are no more social consequences in the US, as long as you're making someone angry, you're getting attention and thus winning. That's what all of this is, and why all of our political strategies have to change.
The biggest thing you can do to stop corporations from gutting out every last avenue of communication and political action is to simply stop spending money on them. Stop getting doordash and takeout, learn to make your own food. Stop getting coffee and spending money on excesses like games and movies.
Start hoarding the wealth away from the liches and monsters who look at literally everything you do as a money-making opportunity. Dry up the flow of blood and they will start to starve and this will force them to take actions, to kick out their employees in the government and restructure management in desperate attempts to keep line going up.