Technology
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The equity firms that own places like this with tens of millions of users or more know that they will ultimately win simply because of inertia and momentum. It’s fucked because they’re preying on people’s sense of community and shit but that’s the world we live in now, you have to be ready to bail in the places you hang out online at a moments notice because at any moment some rich dick could be like “hmm, this could be a good performer in my portfolio, let’s get some intrusive advertising on there and cut services drastically”
The reality is that the bigger a website/service gets, the more money it costs to run. Something like imgur especially would cost absurd amounts of money to run. If it can’t be monetised then it will die. The same thing will happen to any competitors that pop up claiming to be better - it’s just the nature of business. Hosting and bandwidth and hardware and employees aren’t free.
Seems like it did okay for many years before selling to private equity that absolutely destroyed the site and filled it with obtrusive advertising
There’s probably a middle ground between a project like lemmy (for example) and whatever imgur has become