this post was submitted on 27 Aug 2025
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Bluesky Social ๐ฆ
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10 users here now
Bluesky is a federated social network built on ATProtocol.
Rules:
- Follow lemmy.zip's site-wide rules.
- All posts must, in some way, relate to Bluesky or ATProto.
- Do not make duplicate posts.
- Do not post x.com links.
Useful Links:
News, discussion, and memes are all allowed here.
See also:
- !peoplebluesky@lemmy.world - for screenshots of Bluesky posts
founded 2 months ago
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Marketing.
Twitter's blue bird interacts better with a bluesky... So having that tie-in made people go to one rather than the other.
Mastodon? Mastadon doesn't say anything to market the attitude, or even what the product is.
Twitter did, because it was like, short bird-like communications. That made sense. Bluesky was reactionary marketing at the right time/place to convert negative sentiment about Elon Musk.
You take your blue bird to the blue sky, and leave Twitter.
....Mastadon? Pretty sure they were a band in the 2000s. Other than that and the Wooly Mammoth, it doesn't have much of an association with anything relevant. Calling it Beugle, or Smoke Signals, or Flight, or something more relevant would probably have caught more attention.
This seems like a reoccurring theme with open source projects unfortunately. Its a rut I don't know how we break out from.