this post was submitted on 27 Aug 2025
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I’m not opposed to this kind of research. Something interesting may come out of it. But, the only brewers I can imagine using this information would be the large mass-market beers that are mostly crap.
This feels like min-maxing the marketing of beer. It has fuck-all to do with the essential things about beer—taste and alcohol—and only serves to make something pretty in an ad.
That's just because getting you to buy it is more important than having you enjoy it.
there is some value in me enjoing it. If alI really like it I might buy it again.
Right. This seems like it ignores repeat purchases as their biggest moneymaker by far.
A photographer I know mixed a different beer in, when the one he was supposed to photograph didn't foam properly.
He also sprayed on the condensation so he didn't have to lug around a camping fridge
I'm surprised it was even beer and not something inedible that looks better
I have spoken with some of the people involved with this research previously. Beer foams aren’t really the focus here, more that it’s a complex system useful for developing the technique. Interfacial rheology and film drainage have a lot of applications. For example, this research could assist in the development of vaccine delivery methods (what should you coat the inside of your syringes with or what surfactants should you add to the vaccine to make it flow in a way that doesn’t damage the proteins or form bubbles). However, a lot of these vaccines may be difficult or expensive to prepare while beer is (relatively) cheap and readily available. Also, since the specific system doesn’t matter, why not have a little fun and use beer.
Soaps, detergents, firefighting foams, and paints might also benefit from this research.