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YouTube rolls out Hype, which lets users boost creators with under 500K subscribers via a hype button that gives videos points, in the US and 38 other countries
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A quick recap of how it works: Viewers have the opportunity to hype up to three videos per week for a creator with under 500,000 subscribers. When a video is hyped, it receives points, giving it a chance to end up on a new ranked leaderboard that you can find in the Explore menu. To level the playing field, hype gives smaller creators a bigger boost. The fewer the subscribers, the bigger the bonus, giving the most authentic emerging creators a better opportunity to get noticed.
Source: YouTube Official Blog.
This... is an actual good idea from Youtube?
I'm honestly extremely shocked. This might legitimately help in finding interesting content on Youtube. Shit's been so plain and dull because everyone is chasing broad appeal and the lowest common denominator. This would reward niche content more, which Youtube badly needs. Shits gotten boring.
Yeah I read this fully expecting to hate it but I think it should work??
Edit: I just thought of one way it could be abused. Large creators make lots of extra channels. Their massive audiences can now boost those smaller channels in an even worse way.
"And don't forget to like, subscribe, hit the notification bell and hype my other channels"
Fucking hell, that’s exactly what they’re gonna say for sure.
The YouTube workout
With no rest days 🥲
It helps YouTube also, which is probably the only reason why they're doing it. The more that views are concentrated in a small number of creators, then then more power those video creators have. By spreading views across a greater number of creators, YouTube can retain more control/money