Left is the DQ near my office. Consistently does that. Right is the DQ in the next town over.
this post was submitted on 23 Aug 2025
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Haven’t seen an open Dairy Queen locally in almost 10 years.
The one by me just closed. They made the image on the left look grand.
I went there six months ago and tried to order three separate things off the menu which weren't in stock.
A lot of these older franchise style companies don't have anybody at the helm making sure that the franchisees are doing them justice. Dairy Queen only exists because they're making a consistent product with a little fanfare.
"A consistent product with little fan fair"
I don't see the problem. It's not great ice cream, but it's cheaper than practically anywhere else.
The problem isn't that it's nothing special, The problem is that the quality has been dropping for years in a lot of locations. It's that dreaded food service downward spiral. People initially go to you because you have something special going on. Eventually for one reason or another you need to make more money, so you need to raise prices or drop servings, quality. Raising places and or dropping quality brings you less customers so you have to continue raising prices, dropping quality or both.
Dairy Queen is on the decline and will disappear in upcoming years. They're cheap because they can't make any money not being cheap. Twist is, You're not making enough money being cheap either.
Ah, I haven't experienced that, but it could just be that the ones near me are well run. Quality wise I haven't really noticed a difference, even my dad agreed (who worked for DQ back in like the 70's I think) that it tastes pretty much the same as it always has, even if we've personally outgrown it and no longer find it appetizing.
You sparked my curiosity enough that I looked up the price.
The small Oreo cookie blizzard that I remember as a kid, which I will get a few times a year probably, is $2.89. I didn't realize the different flavors have different prices, though I guess it makes a little sense?
https://dairyqueensmenu.com/dairy-queen-blizzard-menu/
Can't speak to the rest except to say the steak fingers I tried again a few years ago after a 30 year hiatus are as horrible as ever.