this post was submitted on 17 Aug 2025
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I think the University of East London is a low tier educational institution, and so to attract attention it resorts to advertising like this.
It is interesting how much climate research is being done at frankly low quality universities. This is not to say the overall science is wrong, but rather it shows how the research economy works with low quality universities "jumping on the bandwagon" to get research money and try to build up their media reputation.
The University of East Anglia is another example of this. They like to play on how they are one of the "most cited" research centres in the world. But this is a bad metric as it just reflects the nature of the research economy. There is a massive volume of frankly shit "research" in all fields, and only a small percentage in any field is of any value. Also to be clear, this also not to say that all research from the UEA is crap or all the people working for them are poor. Rather, it is just an example of how lots of institutions operate in a bloated and overly commercialised research & university sector, and the newer or lower reputation places are aggressive in marketing themselves.
So yeah, a marketing poster from the University of East London is not worth contemplating too hard.
I guess it's the university form of ragebait.